In 1999 Golden LLC licensed the ORA Personality Profiler ® to MyRoad.com, a San Francisco internet start up company. The Profiler has been the premier self-assessment survey within MyRoad's online educational and career planning portal. In May 2001 MyRoad was acquired by The Collegeboard. Founded in 1900, The Collegeboard is most well know for administering the SAT and SAT II. Starting in 2005 all students completing the PSAT will have free access to MyRoad and the Student Personality Profiler and the ORA Personality Profiler (a special application version of the Golden Personality Type Profiler) to help them develop a comprehensive targeted plan for their college, post-graduate and professional career. For more information go to www.collegeboard.com or www.MyRoad.com.